The Fiat Palio Groove 'Highway' commercial provides a funny use of the term "groove."

The commercial for Fiat's Palio Groove begins with a man, who has a short fro and old lace-up rollerblades, rollerblading along the highway. Then, the camera angle is on his head, in which you see two men sitting in his hair. It turns out that Fiat's new Palio Groove is just as groovy as this roller-blader. At the end of the Fiat Palio Groove 'Highway' commercial, you get a look at the new car and yes, it is just as groovy as its commercial.