The Fiat Ducato Ads Evoke Claustrophobic Thoughts

By: Meghan Young - Published: Nov 24, 2009 • References: &
With the tag line, "Thinking of changing your van? New Fiat Ducato," coupled with these awfully uncomfortable images, something seemed missing. To me, a van is a van, so why change?

I’m pretty sure these Fiat Ducato ads meant to imply, "Thinking of changing to a bigger van?" Ah yes, now it all makes sense.

Designed by Brazil-based advertising agency Giovanni+Draftfcb, the Fiat Ducato Ads are amusing, if not overly original. Perhaps they thought that the visual would work with the tag line. In that case, it definitely is a success. Stats for Crowd Crushing Campaigns Trending: Older & Mild
Research: 2,981 clicks in 339 w
Interest: 4 minutes
Concept: Crowd Crushing Campaigns
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: sporty city car concepts, real-life barbie cars, and crash test pandas.