The brand’s distinctive logo and signature paisley hue set it apart from other brands aiming to do the same, and the attention to detail that comes through every thread is an indicator of the exceptional quality of the clothes. “We design their ideal silhouettes, ensuring that each shirt is then perfectly tailored in relation to the dimensions of each customer,” says Calderon.
The brand is a rare find that represents a promising new movement for fashion in the direction of reasonably priced, high quality style. Move over, Hilfiger -- FERKNOT is here to stay!
Implications - Fashion is defined by specific categories that cater to the variety of lifestyle options for consumers around the world. From edgy to preppy, style is a reflection of certain subcultures, as well as the values and norms that define these lifestyles.