Vanity Fair Magazine has a tradition of tapping into its rather extensive archives for the purpose of putting together photo retrospectives of the many celebrities and personalities that have graced its pages throughout the years.
Dubbed “The Vanity Fair Spotlights: Women," this fabulous look into the past puts us in contact with a number of glamorous A-Listers including a jaw-dropping Gisele Bundchen captured riding a white horse in the nude, the sultry and beguiling Scarlett Johansson sitting along the rocky banks of Pfeiffer Beach, and an ultra sexy Jessica Biel rocking a super tight mini dress.
What's Driving This Trend
- Retro Photo Editorials
- This trend will drive the need for developing AI-powered tools for image manipulation and processing.
- Celebrity Archive Revival
- The popularity of retrospectives will lead to opportunities to develop recommender systems that can suggest similar contents across different brands' archives.
- Digital Nostalgia Marketing
- Brands can leverage 'retro fever' by incorporating vintage elements to their products, branding and marketing strategies.
Who This Affects Most
- Publishing
- Offering digital versions of past magazine issues and add-ons through a magazine app experience.
- Fashion
- Exploring new technologies such as AI-generated or augmented reality wardrobe editing that can create retro-inspired looks.
- Marketing and Advertising
- Using 'retro fever' in digital marketing campaigns on social media platforms and in content recommendations.
