Hormel Compleats Launch the 'Fast as BE:EP' Advertising Campaign
Grace Mahas — August 13, 2019 — Pop Culture
References: hormelfoods & fabnews.live
Hormel Foods, the makers of Hormel Compleats microwave meals, recently launched a new, humorous campaign called 'Fast as BE:EP' that showcases the speed and convenience of the company's microwavable meals.
The campaign features multiple 15-second commercials that depict individuals preparing their lunches or dinners via the microwave. The tongue-in-cheek campaign underlines the speed of the preparation with playful, adult wording that is covered by the loud beep of the microwave. “We are in a world where convenience is king,” says Meghan Baumann, Hormel Compleats brand manager. “The Fast as BE:EP campaign is a perfect way to remind consumers that Hormel Compleats products provide a complete and satisfying meal in just 60 seconds.”
Hormel Compleats has a product line of over 30 homestyle meals including chicken Alfredo, roast beef and mash potatoes, and rice and chicken -- all of which takes under a minute to prepare.
The campaign features multiple 15-second commercials that depict individuals preparing their lunches or dinners via the microwave. The tongue-in-cheek campaign underlines the speed of the preparation with playful, adult wording that is covered by the loud beep of the microwave. “We are in a world where convenience is king,” says Meghan Baumann, Hormel Compleats brand manager. “The Fast as BE:EP campaign is a perfect way to remind consumers that Hormel Compleats products provide a complete and satisfying meal in just 60 seconds.”
Hormel Compleats has a product line of over 30 homestyle meals including chicken Alfredo, roast beef and mash potatoes, and rice and chicken -- all of which takes under a minute to prepare.
Trend Themes
1. Convenient Microwaveable Meals - The success of Hormel Compleats' Fast as BE:EP campaign highlights the trend towards quick but satisfying meal options that can be prepared in a microwave.
2. Humorous Food Advertising - The tongue-in-cheek approach of Hormel Compleats' Fast as BE:EP campaign demonstrates the trend towards using humor to grab consumers' attention and differentiate products in the food industry.
3. Time-saving Meal Solutions - Hormel Compleats' microwavable meals serve as an example of the trend towards time-saving meal solutions that cater to busy professionals or anyone looking for a quick but nutritious option.
Industry Implications
1. Convenience Food Industry - The success of Hormel Compleats' Fast as BE:EP campaign demonstrates the opportunity for companies in the convenience food industry to emphasize the convenience and quick preparation of their products.
2. Advertising Industry - The humorous approach of Hormel Compleats' Fast as BE:EP campaign highlights the opportunity for advertising firms to use humor and creativity to differentiate products and grab consumers' attention in the food industry.
3. Meal Kit Delivery Industry - The trend towards time-saving meal solutions, such as Hormel Compleats' microwaveable meals, serves as an opportunity for meal kit delivery companies to offer quick and convenient meal options that do not require much preparation time.
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