The Fashion Gone Rogue 'Statue White' online editorial imbues the majestic qualities found in its surroundings into the casual chic outfits being showcased. At first glance, a person might scoff at the idea of labelling the ensembles anything other than pure elegance. But upon closer inspection, it becomes more than clear that there is a sporty feel to them.
Starring model Yulia Lobova, the Fashion Gone Rogue 'Statue White' online editorial was shot by photographer Emily Laye. It beautifully puts on display the contemporary designs of Hope, Back, Cheap Monday and Maria Nordström, all of which were styled by Anna Granstrand. From trenches and sweatpants to tie-dyed tees and dress shoes, the pairings are quite inspired. Hair and makeup artist Emelie Magnusson perfected the minimalist looks.
What's Driving This Trend
- Casual Chic
- Disruptive innovation opportunities in the fashion industry to create casual chic clothing that combines elegance with a sporty feel.
- Contemporary Designs
- Disruptive innovation opportunities in the fashion industry by incorporating contemporary designs into different types of clothing, such as trenches and sweatpants.
- Minimalist Looks
- Disruptive innovation opportunities in the beauty industry to develop minimalist hair and makeup styles that complement casual chic outfits.
Who This Affects Most
- Fashion
- Fashion industry has an opportunity to embrace casual chic outfits with a sporty twist.
- Beauty
- Beauty industry can explore minimalist hair and makeup styles to complement contemporary fashion designs.
- Retail
- Retail industry can capitalize on the demand for casual chic clothing, offering a wide selection of contemporary designs.
