The Fashion Gone Rogue 'Envy' editorial has appropriately cast its star. Model Zhenya Katava is as green-eyed as they come. She smoulders with a look of pure jealousy that perfectly captures the theme of the photo shoot.
Shot by Arizona-based photographer Matthew Priestley, the Fashion Gone Rogue Envy editorial is dark, moody and full of dramatic ensembles. Stylist Julie Matos outfitted the Russian beauty. She paired designs from labels such as Givenchy, Lanvin and Max Mara with rebellious nose rings and chunky jewelry. To counter the feminine fashion that is vibrantly eclectic, hairstylist David Lopez teased Katava's dark locks and makeup artist Justin St Clair smudged her eyes while leaving her face pale.
Key Themes Behind This Trend
- Dark and Moody Fashion
- Opportunity for designers to create edgy and dramatic ensembles that appeal to a more alternative fashion market.
- Rebellious Accessories
- Potential for jewelry and accessory brands to capitalize on the trend of nose rings and chunky jewelry as statement pieces.
- Eclectic Styling
- Chance for fashion stylists to experiment with vibrant and diverse fashion combinations to create visually captivating looks.
Where This Applies
- Fashion Design
- Disruptive innovation opportunity for fashion designers to push the boundaries of traditional aesthetics and embrace a darker, edgier style.
- Jewelry and Accessories
- Potential for jewelry and accessory brands to cater to the demand for statement pieces that reflect rebellion and individuality.
- Fashion Styling
- Opportunity for fashion stylists to showcase their creativity by combining bold and eclectic fashion pieces to create visually striking looks.
