Face the Future is a Film of Faces Showing Jury History
Witness Me — April 14, 2021 — Marketing
References: drive.google & youtube
'Face the Future' is a transformative film that uses an amalgamation of faces to show how the ANDYs Jury has changed through the years. The film was built with a technology trifecta, an amalgamation of faces on top of a deep fake/face swap, and a head replacement. Using artificial intelligence, each year’s jury's portraits were integrated, averaging each unique face into one reflective of the group. Deep faked onto an actor’s performance, the amalgamation became the talking face of the industry. To make the evolution even more clear, the artists also created amalgamated with juries from past years. This turned the video into a piece of commentary on the changing face of advertising.
Made in partnership with Pereira O’Dell, the film was produced by Stept Studios. The team pushed beyond traditional filmmaking and combined cutting-edge technology. Stept VFX Director and Supervisor Ruel Smith led the ambitious project. A true visual effects virtuoso, Smith has worked on blockbuster films including Black Panther, Captain Marvel, Flags of Our Fathers, Riddick, and The Jungle Book.
Image Credit: ANDY Awards
Made in partnership with Pereira O’Dell, the film was produced by Stept Studios. The team pushed beyond traditional filmmaking and combined cutting-edge technology. Stept VFX Director and Supervisor Ruel Smith led the ambitious project. A true visual effects virtuoso, Smith has worked on blockbuster films including Black Panther, Captain Marvel, Flags of Our Fathers, Riddick, and The Jungle Book.
Image Credit: ANDY Awards
Trend Themes
1. Amalgamated Face Technology - Opportunity to explore deep fake and facial recognition technology in creating transformative films and marketing campaigns.
2. Commentary and Reflection in Advertising - Opportunity to use amalgamated faces to reflect on the changing face of advertising and create thought-provoking commentary.
3. Pushing Beyond Traditional Filmmaking - Opportunity to combine cutting-edge technology and traditional filmmaking to create visually ambitious and innovative films and marketing campaigns.
Industry Implications
1. Film and Entertainment - Opportunity to use amalgamated faces and deep fake technology to create innovative and captivating films and TV shows.
2. Advertising and Marketing - Opportunity to use amalgamated faces and facial recognition technology to create reflective and insightful marketing campaigns that comment on the industry itself.
3. Artificial Intelligence - Opportunity to explore the possibilities of AI and its applications in creating cutting-edge films and marketing campaigns.
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