The Extreme Group, which is one of the 'fastest growing youth focus brands, has launched its first Extreme Hotel. The hotel, located in Capetown, is an ultra hip 130 bedroom hotel that features a 5 star climbing wall on the outside of the building. Everything about the hip hotel is aimed at adrenaline seeking youth.
Implications - As soon as the building comes into sight, extreme energy can be felt. Young adventurers will definitely want to spend a couple of days trying to conquer the facade of this hip hotel. For those set on seeing and experiencing the world, this hotel just might deserve a spot on your list of buildings to visit.
Stats for Extreme Hotels
Trending: Older & Mild
Research: 17,901 clicks in 486 w
Interest: 4 minutes
Concept: Extreme Hotels
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: screaming pill ads, weather-adjusting athletic coat, and oxygenated berry skin scrubs.
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