Apprentice

Coke Zero's Tongue-Piercing in Brazil

By: Andres Colmenares - Published: • References: cocacolazero.br & adrants
Coke Zero has launched in Brazil an extreme guerrilla marketing campaign using people's tongues.

Several shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador give free piercings with the brand logo, with the only condition of taking pictures to publish on the website which redirects to a Google Picasa Album set.

The agency who created the idea is Espalhe Marketing de Guerrilha. This campaign is also supported by a TV spot which features talking tongues and eyeballs with legs. Stats for Extreme Advertising Trending: Older & Buzzing
Traction: 97,071 clicks in 382 w
Interest: 4 minutes
Concept: Extreme Advertising
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: toddler-targeted phone games, top 100 marketing trends in july, and fresh potato packaging.