Coke Zero has launched in Brazil an extreme guerrilla marketing campaign using people's tongues.
Several shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador give free piercings with the brand logo, with the only condition of taking pictures to publish on the website which redirects to a Google Picasa Album set.
The agency who created the idea is Espalhe Marketing de Guerrilha. This campaign is also supported by a TV spot which features talking tongues and eyeballs with legs.
96,255 clicks in 334 w
More Stats +/-
Minimalist Grape Wine Packaging
Minimalist Auto Illustrations
Simple Leg Chains
Sporty Hybrid-Electric SUVs