Apprentice

Coke Zero's Tongue-Piercing in Brazil

By: Andres Colmenares - Published: Feb 29, 2008 • References: cocacolazero.br & adrants
Coke Zero has launched in Brazil an extreme guerrilla marketing campaign using people's tongues.

Several shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador give free piercings with the brand logo, with the only condition of taking pictures to publish on the website which redirects to a Google Picasa Album set.

The agency who created the idea is Espalhe Marketing de Guerrilha. This campaign is also supported by a TV spot which features talking tongues and eyeballs with legs. Stats for Extreme Advertising Trending: Older & Buzzing
Research: 97,574 clicks in 430 w
Interest: 4 minutes
Concept: Extreme Advertising
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: solar jumpstart batteries, top 25 eco transportation ideas in may, and top 35 commuting innovations in may.