This is superb. A swimming pool in the UK was transformed into a small part of the Atlantic yesterday for a very special screening of Titanic.
Even the audience joined in on the fun and dressed up in Edwardian costumes. They were treated to a unique immersive high-definition screening of 'Titanic' to celebrate the 2009 Oscar season: They watched the blockbuster film from lifeboats in the water. A sterling PR stunt for Sky HD.
Implications - Consumers partake in cinematic experiences in order to feel the euphoric sensation of escapism. As such, any product that allows them to enhance that escapist experience is welcomed by audiences. Corporations may consider releasing peripheral items that let consumers better enjoy a movie.
Stats for Immersive Movie Experiences
Trending: Older & Mild
Research: 8,834 clicks in 379 w
Interest: 2.3 minutes
Concept: Immersive Movie Experiences
Related: 64 examples / 49 photos
Segment: Males, 18-55
Comparison Set: 23 similar articles, including: 52 movie and film innovations to watch, 18 creative movie promotions, and self-spoofing to promote movies.
Immersive Movie Experiences
More Stats +/-
18 Creative Movie Promotions
52 Movie and Film Innovations to Watch
Self-Spoofing to Promote Movies
Unique Movie Theaters
Using Association to Promote Movies