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'Titanic' Swimming Pool Screening Uses Life Boats as Seats

By: Cowbag - Published:   Updated: Aug 15 2011 • References: dailymail
This is superb. A swimming pool in the UK was transformed into a small part of the Atlantic yesterday for a very special screening of Titanic.

Even the audience joined in on the fun and dressed up in Edwardian costumes. They were treated to a unique immersive high-definition screening of 'Titanic' to celebrate the 2009 Oscar season: They watched the blockbuster film from lifeboats in the water. A sterling PR stunt for Sky HD.

Implications - Consumers partake in cinematic experiences in order to feel the euphoric sensation of escapism. As such, any product that allows them to enhance that escapist experience is welcomed by audiences. Corporations may consider releasing peripheral items that let consumers better enjoy a movie.

Stats for Immersive Movie Experiences Trending: Older & Mild
Traction: 8,589 clicks in 304 w
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Concept: Immersive Movie Experiences
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Segment: Males, 18-55
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