Sell What You Won't Give Back

By: Alex Covert - Published: • References: exboyfriendjewelry & springwise is a unique online marketplace for old, unwanted jewelry from relationships gone awry.

The site's tagline is, "You don't want it. He can't have it back."

In addition to the actual jewelry, the site serves as place for women to share their break-up stories. So you don't just buy jewelry, you buy the story of the broken relationship.

Is that therapy for the seller? Or just a way to put a curse on the buyer? Stats for Ex-Boyfriend Jewelry Trending: Older & Average
Traction: 6,073 clicks in 358 w
Interest: 4 minutes
Concept: Ex-Boyfriend Jewelry
Related: 47 examples / 36 photos
Segment: Females, 18-55
Comparison Set: 17 similar articles, including: effortless booking apps, 15 emblematic brand experiences, and 20 bite-sized marshmallow desserts.