The Evian Championship, a professional golf tournament happening in France, is enabling consumers to celebrate in style with a fashionable collaboration between the water brand and Malbon Golf.
The new line sees two ultra-modern products, including a fanny pack, and a bucket hat. Both items arrive with the water brand's stylish and luxe logo. The first item, the fanny pack, features a crisp white colorway which perfectly complements the blue and red-hued logo. Meanwhile, the bucket hat offers an exciting addition to one's wardrobe as it's reversible, meaning wearers have the option of sporting an all-white, or tie-dye aesthetic.
This collaboration will be available throughout the duration of the tournament, which takes place in Evian-les-Bains, France.
Key Themes Behind This Trend
- Branded Golf Accessories
- The trend of producing branded golf accessories can disrupt the sports merchandise industry.
- Athletic Event Merchandise Collaborations
- Collaborations between athletic events and fashion brands can create disruptive innovation opportunities in the fashion industry.
- Reversible Bucket Hats
- The trend of reversible bucket hats can create an opportunity for innovative designs and eco-friendly fashion in the apparel industry.
Where This Applies
- Sports Merchandise
- Sports merchandise industry can explore branded golf accessories as an avenue to boost sales.
- Fashion
- Fashion industry can collaborate with athletic events to produce innovative and fashionable merchandise.
- Apparel
- The apparel industry can explore eco-friendly designs with the trend of reversible bucket hats.
