Rethink Communications Takes a Sexy Ad Approach for Science World

Canadian non-profit group Rethink Communications is dedicated to inspiring future science trends and is taking a disturbingly seductive approach to confirming wonders of science. Their new ad for Science World suggesting that older men enjoy the scent of vanilla takes the age-old concept that sex sells to extremely new heights. The ad includes numerous shots of erotic senior women indulging in vanilla ice cream.  

If this isn’t enough, the organization’s print ads move to the other end of the age spectrum with one having a baby bungee jumping from an umbilical cord. What’s the message here? Daredevils are apparently born loving fear.