Energia School Promos Encourage Solid Educational Foundation

By: Katie Cordrey - Published: Nov 13, 2010   Updated: Mar 31 2011 • References: primefox & coloribus
Cloud-based DNA, sand-sculpted energy equations, and history as melting ice sculptures are the beautifully rendered images that Brazil's Energia School employs to encourage student enrollment.

By using the transient scenes as allegory, the advertising campaign effectively delivers the Energia School message: "Without a solid foundation, knowledge doesn't last. Study at Energia from Elementary to High School."

Implications - Advertising schools with testimonials is effective, but there's always a level of skepticism when they're looked at. Energia School has found a unique way to promote education with appealing images that's allegorical which is always a nice touch. It's a clever marketing technique because the graphics used represents what the school is about and visuals are always what catches the attention anyway. Stats for Fleeting Knowledge Ads Trending: Older & Chilly
Research: 2,217 clicks in 288 w
Interest: 4 minutes
Concept: Energia School
Related: 83 examples / 64 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: technicolor high schools, abstract educational buildings, and educational graffiti.