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En Route Bike Maintenance Kit by Matthew Cole Keeps Your Tools Close

By: Marissa Brassfield - Published:   Updated: Aug 15 2011 • References: thepaperbackplot & behance.net
Avid cyclists know that having a maintenance kit is essential during a daily urban commute; the En Route bike maintenance kit by Matthew Cole aims to keep your tools right at your hip.

Matthew Cole designed the packaging for the En Route bike maintenance kit out of reclaimed materials like old bicycle tubes and erosion-stop fencing. This all-inclusive kit is worn like a fanny pack and is held tight to the body with snaps rather than Velcro.

Implications - The handy bike maintenance kit prides itself on elements far beyond its functional nature. The kit is largely made up of reclaimed and recycled materials, appealing to the environmentally conscious consumers who are not-so-coincidentally bike users as well.

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Concept: En Route Bike Maintenance
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Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: like a ski lift for cyclists, maintenance-free cars, and easy rider iphone cases.