At-home DNA tests have become popular for purposes ranging from genealogy to health, but Embark brings DNA testing to a different member of the home unit. The company offers DNA tests made specifically for dogs, giving consumers some in-depth, scientific insight into the provenance of their canines.
One of the main selling points for Embark is that dog owners can see the precise breed of their furry friends. Unless someone bought their puppy from an established breeder with papers to back up their claims, it's impossible to completely sure about a dog's breed (and even with papers there might still be questions). Embark uses DNA to answer the question for good.
Further, certain dog breeds are at risk for various inherited diseases and health issues, so Embark can serve as the opening to preventative care.
What's Driving This Trend
- At-home DNA Tests
- Disruptive innovation opportunity: Explore new applications for at-home DNA tests beyond humans, such as in the pet industry.
- Breed Identification
- Disruptive innovation opportunity: Develop novel approaches for identifying the precise breed of animals using DNA testing technology.
- Preventative Pet Care
- Disruptive innovation opportunity: Create innovative solutions in the pet industry by leveraging DNA testing to identify and prevent inherited diseases and health issues in pets.
Who This Affects Most
- Genetic Testing
- Disruptive innovation opportunity: Apply advanced genetic testing techniques to offer personalized solutions and insights for pet owners.
- Pet Care
- Disruptive innovation opportunity: Integrate DNA testing into the pet care industry to provide customized care and improve overall pet health.
- Consumer Genetics
- Disruptive innovation opportunity: Expand consumer genetics beyond human applications by catering to the growing demand for DNA testing in the pet market.
