Parisian photographer Emanelle Tricoire’s tattoo editorial entitled ‘In Utero’ is a journey into the hearts and minds of her models. The black and white picture featuring the bald-headed man with a beautiful butterfly tattoo showcases the balance between beauty and aging gracefully, which can be seen throughout the spread.
Certain individuals believe that people with tattoos are intensely hardcore; however, it’s completely the opposite. What Emanelle Tricoire is aiming to prove is the beautiful and soft side of tattoo photography and how it bridges the gap of love and urban life.
Key Themes Behind This Trend
- Soft Tattoo Photography
- Photography that highlights the beauty and softness of tattoos creates an opportunity for new artistic expressions and product innovations.
- Aging Gracefully with Tattoos
- Celebrating tattoos in older age groups provides an opportunity to create product innovations that cater to a different segment of the tattoo market.
- Tattoo Models with a Message
- Leveraging tattoo models to share messages about love, life and beauty provides an opportunity for brands to create products that inspire and connect with customers.
Where This Applies
- Photography and Videography
- New techniques and production methods for tattoo photography create opportunities for innovators to capture and market the beauty of tattoos.
- Beauty and Personal Care
- Innovations in tattoo care products for older and more diverse demographics create opportunities to expand existing product lines and develop new product offerings.
- Fashion and Accessories
- Opportunities exist to create fashion and accessory products for older tattooed customers, or using tattoo motifs on clothing and accessories.
