Looking through the Mila Krasnoiarova ELLE Vietnam August 2011 editorial, it's hard to fight the urge to want to hop on a plane and fall into a lap of luxury like the one that serves as the backdrop for the shoot.
The ELLE Vietnam August 2011 editorial was shot by accomplished New York-based photographer Louis Christopher, whose impressive list of clients includes Bloomingdales, Esquire, Nylon, and Harper's Bazaar, amongst others.
For this shoot, Mila Krasnoivarova is decked out in top designers like Michael Kors, Fendi, and Giambattista Valli. Her make up is dark autumn, and her attitude is upscale aloof. She manages to be elegant, alluring, and disdainful in one fell swoop, each shot exuding the sort of extravagant aura associated with such carefree living.
The ELLE Vietnam August 2011 editorial is on newsstands now.
Implications - One of the best ways a company can increase the effectiveness of its marketing towards luxury buyers is by investing in an ad that features many non-verbal markers of wealth (golf courses, country clubs, infinity pools). By making an allusion to wealth without overtly trumpeting it, the company shows it is subtle and understated -- two of the most important parts of appealing to quality, high-end clients.
What Makes This Trend Stand Out
- Luxury Marketing
- Investing in non-verbal markers of wealth in advertisements can increase the effectiveness of marketing towards luxury buyers.
- Subtle Advertising
- Making allusions to wealth without overtly trumpeting it can appeal to quality, high-end clients.
- Upscale Fashion
- Featuring top designers and an extravagant aura in fashion editorials can attract luxury buyers.
Sectors Adopting This
- Fashion
- The fashion industry can benefit from showcasing upscale and luxurious fashion brands.
- Advertising
- The advertising industry can explore new methods to target luxury buyers with non-verbal markers of wealth.
- Marketing
- Marketers can create subtle and understated campaigns to appeal to quality, high-end clients.
