It seems that as the years go on, old trends and clothes you would find in the back of your mother's closet are all coming back. The hippie, patterned tunics and even the long, flowing skirts I considered frumpy (and certainly out of style) are showing up in every high fashion magazine around.
The new spread for Elle US March 2010 entitled ‘Seeing is Believing,’ shot by Max Farago. is bringing back a clash of prints, checks and technicolor florals modeled by the beautiful Egle Tvirbutaite. I guess its time to sift through mom's closet and see what gems she has to offer!
Key Themes Behind This Trend
- Revived Patterns
- There is an opportunity for textile and fashion industries to innovate by reviving old patterns in new designs and styles.
- Miss-matched Styles
- Disruptive innovation opportunities for fashion industries to incorporate miss-matched styles in different designs and combinations.
- Technicolor Tones
- Opportunities for beauty and design industries to create technicolor-themed products and services that cater to the nostalgia trend.
Where This Applies
- Fashion
- The fashion industry can capitalize on the trend by re-imagining old styles and patterns in new designs and combinations.
- Textile
- The textile industry can innovate by creating vintage-inspired fabrics and patterns with modern twists.
- Beauty
- Beauty industries can create technicolor-themed products and services that cater to the nostalgia trend.
