The June 2012 Elle UK 'The Tempest' photoshoot transforms Gwen Loos into a rather convincing mermaid. The model is found entangled in an array of seaweed, sprawled out on the beach amid planks of wood. The sparkling backdrop mixes well with the ethereal display, taking Elle Magazine enthusiasts on to a mystical journey.
The Tempest editorial was directed by photographer Enrique Badulescu. Bandalescu has effortlessly captured Loos' merger with the siren culture, playing up on her light blue eyes and natural flowing tresses. Stylist Anne-Marie Curtis made use of light-weight apparel here, dressing Loos in gilded transparent tops, chiffon dresses and even a long formal gown. The production's mermaid slant was most adamantly driven home by the two metallic jewels found beneath Loos' eyes, further merging her appearance with the glistening waters.
Key Themes Behind This Trend
- Mermaid-inspired Fashion
- This trend presents an opportunity for fashion brands to create collections that imitate mermaid aesthetics, including gilded transparent tops and chiffon dresses.
- Fantastical Photoshoots
- As people become increasingly drawn to mystical journey-inspired experiences, companies could capitalize on the popularity of photoshoots that include ethereal and fantastical themes.
- Underwater Beauty
- This trend can create opportunities in the beauty industry for creating products that are inspired by the underwater world, such as shimmering and metallic eye makeup.
Where This Applies
- Fashion
- Fashion designers and retailers could explore the trend of mermaid-inspired fashion, creating clothing collections that effectively imitate the look and feel of the mystical creatures.
- Photography
- Photographers and studios specializing in fantasy and mystical photography can capitalize on the growing interest in fantastical photoshoots that create an otherworldly experience.
- Beauty
- Beauty brands could draw inspiration from the underwater world, and create makeup and beauty products that capture the essence of shimmering and metallic eye makeup inspired by the siren theme.
