Allstate Advocates Senior Gamers

By: Alex Covert - Published: Oct 4, 2008 • References: content.usatoday & switched
In the name of science, insurance company Allstate, is handing out 100,000 video games to the senior set to help "increase visual acuity, cognitive skills, and reaction time" as a part of a plan that they hope will decrease accidents in elderly drivers. If individuals in the test group beat the game, they'll get a discount on their insurance.

Wait a minute, don't teenagers have the highest accident rate? And they've been playing video games since birth! Stats for Video Games for Safe Driving Trending: Older & Mild
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Concept: Video Games For Safe Driving
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Segment: Neutral, 55-55+
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