Fellow blogger, Albert Barra pointed me to El Blog de un Hotel or ,The Blog of a Hotel.
Not that I am able to read or write Spanish, but with the help of Google Translate (Beta) I can at least assume I know a bit about what El Blog de un Hotel is posting about.
I like the concept: The Hotel itself talks to the reader while being built, and is meandering in its posts the same sort of way I am meandering myself in this Blog. It keeps its name and brand and location secret. It will be located in Spain and will open exactly 365 after the Blog was started. As it was launched on September 25, 2007, the hotel will open in little under a year from now.
I'd like to point to some posts, and for the convenience of the English language readers, I will add the Google translate English link, so that they are able to quickly click through some highlights:
- Its first post: Falta un año para mi Nacimiento or: It Lacks a Year for my Birth.
- Its clever sharing Page Tienes Un Blog? or: Do You Blog? (my translation).
- Its About pageSobre este Blog, or: On this Blog.
- Una Sesion Fotografica or A Photo Shoot (my translation).
and
The last post shows us interesting Artist Impressions of the mystery hotel's design.
It features two clever ways of building traffic:- If you Blog about me I will give you a link back: So Bloggers link to me!
- If you guess me out, You may gain a freebie hotel night .....
Both may create their own buzz, or maybe even hype....
According to technorati it is gaining momentum very fast: Already 39 Blog reactions today, 2 weeks after its inception!
I will follow the development with interest.
Why This Trend Is Growing
- Mystery Hotel Marketing
- Opportunity for hotels to create buzz and intrigue by adopting a similar concept of a hotel blog with mysterious details and enticing offers.
- Building Anticipation Marketing
- Chance for businesses to generate excitement and anticipation by documenting the construction process and sharing updates with their audience through a dedicated blog or social media presence.
- Multilingual Content Strategy
- Potential for businesses to expand their reach and engage with international audiences by providing translated versions of their content, such as blogs, websites, and social media posts.
Industries Being Reshaped
- Hospitality
- Hotels can leverage the concept of a hotel blog to enhance their marketing strategies and engage with potential guests on a deeper level.
- Construction
- Construction companies and contractors can incorporate a blog or online platform to share updates, showcase their portfolio, and attract potential clients.
- Translation Services
- Opportunity for translation service providers to assist businesses in translating their content into multiple languages, enabling them to reach a broader audience and expand their customer base.
