Ego Research Funds at Purdue University

By: Going Like Sixty - Published:   Updated: Aug 8 2011 • References: chicagotribune
If you can cough up enough cash, Purdue University will let you name a turtle or bat species. Harrison Ford did it and named a butterfly “Georgia” after his daughter. Steven Colbert groused enough that he got a species named after him.

Trendhunteraraptor: Insatiable hunter/gatherer of the wily trends. Especially diligent and focused species known to lurk in the deep web.

The money Purdue University raises will support future research into new species.

Implications - The list of bidders has been an eclectic one, including amongst others: a gambling site that named a Bolivian monkey and Stephen Colbert giving a species his own name. Colbert came out on top getting to use his humorous ways to name the species Stephen Colbert. Stats for Buying A New Species Name Trending: Older & Chilly
Traction: 3,266 clicks in 374 w
Interest: 4 minutes
Concept: Buying A New Species Name
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: animal extinction awareness ads, flying frogs, and frogs.