The Edita Vilkeviciute Vogue Paris editorial is as true a representation of boxing (or any other sport for that matter) that has been found in fashion magazine's lately. Gone is 'sport-inspired' style; in its place is actual sports attire, from Nike socks to sports bras. Instead of interpreting the sporty look for something a little more glamorous, this editorial gets right into the heart of athletics and boxing.
Lensed by New York-based photographer Lachlan Bailey for the magazine's April 2012 issue, the Edita Vilkeviciute Vogue Paris editorial is filled with sweaty close-ups to better showcase the beauty looks and accessories. The Lithuanian beauty was styled by Geraldine Saglio, who matched the sporty spring looks with masculine watches. James Pecis braided her hair while makeup artist Sally Branka gave her a natural look.
Why This Trend Is Growing
- Authentic Sportswear
- Disruptive innovation opportunity: Develop a line of authentic sportswear that accurately represents the style and functionality of different sports.
- Athletic Beauty
- Disruptive innovation opportunity: Create a line of beauty products specifically designed for athletes, catering to their unique needs and challenges.
- Sports-inspired Editorials
- Disruptive innovation opportunity: Collaborate with fashion magazines to create more sports-inspired editorials that showcase actual sports attire in a genuine and authentic way.
Industries Being Reshaped
- Sportswear
- Disruptive innovation opportunity: Incorporate innovative materials and technologies into sportswear to enhance performance and comfort.
- Beauty
- Disruptive innovation opportunity: Develop a new line of beauty products specifically targeted towards athletes and their specific needs.
- Fashion
- Disruptive innovation opportunity: Explore the intersection of fashion and sports by collaborating with athletes and incorporating sports-inspired elements into high fashion designs.
