Edgy Furniture Editorials Edit
Bretz High Fashion-Like Ads to Sell Sofas

Furniture manufacturers such as Bretz are shooting faux fashion editorials to sell sofas. The companies realize the marketing advantages of creating dynamic and vibrant ads with sexy models, rather than the traditional static photograph of a nice couch in a tidy room. You can even recognize a few very familiar fashion poses in some of these photos.

The ultra-hip Bretz is a German furniture manufacture that sells high-quality handmade contemporary pieces. Collections have names like Don Corleone, Cloud 7, Chill, Monster, and Eve’s Island.

The super-stylish website is bursting with hot images available to download in mega size as well as this video titled ‘I Love My Bretz Chair.’ It’s obvious she really does—4-1/2 minutes of one girl posing with the same white leather chair.