Utilitarian Schoolboy Catalogs

The Ecole Militaire Fall/Winter 2012/2013 Lookbook is Hipster-Chic

Folio Models face Nelson stars in the Ecole Militaire Fall/Winter 2012/2013 collection catalog. Outfitted by wardrobe stylist Eva Capik, the model is youthful and modern in the label's rugged and hipster-approved staples.

While warm knits are paired with comfy athletic wear and colored denims, subtly printed tops are worn with winter-ready outerwear pieces. This menswear collection is both versatile and wearable, showcasing modern basics that are designed with the practical urbanite in mind.

Captured by photographer Yann Ostiguy, the Ecole Militaire Fall/Winter 2012/2013 menswear collection is a modern take on a classic utilitarian aesthetic. Its effortlessly cool catalog boasts pieces that make the perfect transition from autumn to winter seasons and marries simple silhouettes with subtle prints. Displays militant undertones, this cool collection never loses its sense of practicality and purpose.

Hipster-chic Fall/winter Fashion
Opportunity for disruptive innovation: Designing sustainable and eco-friendly fashion staples with a hipster aesthetic.
Versatile and Wearable Menswear
Opportunity for disruptive innovation: Creating high-quality clothing that combines functionality and style for the modern urbanite.
Utilitarian Aesthetics in Fashion
Opportunity for disruptive innovation: Incorporating subtle prints and military-inspired designs into utilitarian fashion collections.

Sectors Adopting This

Fashion
Opportunity for disruptive innovation: Revolutionizing the fashion industry with sustainable and eco-friendly clothing options.
Menswear
Opportunity for disruptive innovation: Redefining menswear by creating versatile and wearable pieces that cater to the practical needs of the modern man.
Photography
Opportunity for disruptive innovation: Innovating fashion photography by capturing utilitarian aesthetics with a modern twist.
SCORE
3.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 44%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X