Color Pop Menswear

The E. Tautz Spring/Summer 2013 Line is Bright

The E. Tautz Spring/Summer 2013 line matches an assortment of bright colors with demure, basic grey scale shades. These intriguing pops of color speak to a season that is both daring and coy, playing up on the warmer months' preference for an array of lighter shades while also remaining true to winter motifs.

Present in the E. Tautz Spring/Summer 2013 lot are also long, draping capes and pea coats. These bold looks are perhaps most appropriate for a stylish sect of males that are most interested in making audacious statements, ones that will be picked up on by England's high fashion crowds. Designer Patrick Grant has conjured up the collection by way of his Savile Row shop Norton & Sons, now a staple menswear hub.

Bright Color Trends
The use of bright colors in menswear is disrupting traditional neutral color palettes.
Draping Capes and Pea Coats
The inclusion of long, draping capes and pea coats in menswear is breaking traditional style norms.
Playing with Daring and Coy Motifs
Combining daring and coy motifs in menswear reflects the preference for lighter shades while also remaining true to winter themes.

Sectors Adopting This

Fashion Retail
Fashion retailers can capitalize on the trend of bright colors in menswear by offering a wide range of colorful options.
Luxury Menswear
Luxury menswear brands have an opportunity to stand out by incorporating draping capes and pea coats in their collections.
Textile and Dyeing
Companies in the textile and dyeing industry can explore new dyeing techniques and materials to meet the demand for bright colors in menswear.
SCORE
5.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 87%
Activity 70%
Freshness 8%

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