The Duvetica Spring Summer 2013 campaign is one part fashion photography, and one part what looks like a sci-fi blockbuster slated for a summertime release.
Shot by photographer Alessandro Bencini with Harry Goodwins and Mikkel Jensen as the faces behind the spring summer launch, the images show the models in what looks like an abandoned house with ivy growing all over the walls. The models themselves seem to be producing greenery as well, as leaves and vines shoot out of their chests. The combination of fashion and fantasy creates a sultry series of photos that capture the essence of spring and summer perfectly.
Take a look at the Duvetica Spring Summer 2013 campaign for a fresh new approach to fashion branding.
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Concept: Duvetica Spring Summer 2013
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