This advertising campaign from the hair product company shows two women with very, very long straight hair that extends towards the floor in a clever way such that the hair becomes slick dresses.
Interpreting Pantene Pro-V's fun ad, it is safe to say that they are hailing their product to be so effective as to allow your hair to grow long, healthy and shiny.
Implications - After all, who doesn't want hair as strong and healthy as this. These locks could easily jazz up any outfit. This amazing hair makes up for Pantene's lack of creativity, and, to be fair, it still is highly effective at getting people to seriously consider switching shampoos and conditioners in order to get hair like this.