The Dr Martens SS 12 features tailored styles with accompanying badassery.
The collation includes a series of monotonous boots and shoes. Pieces from the '1460' series appear as to have been dipped in matte paint with matching soles, laces and seeming. Impeccable. The collection has also hopped on board with a series of pilot boots, available in both leather and suede. While somewhat trendier, the Chester boot is still industrially sturdy, as is typical of Dr. Martens. The most promising of the upcoming collection is the Alfred. The Alfred is a dapper loafer with the badass Dr. M edge. The shoes are uber classy with wing tips, two-tone contrast and perforated detail.
The Dr Martens SS 12 collection has perfectly incorporated modern styles into the traditional structural style of boots and industrial shoes. Party on and kick ass.
What's Driving This Trend
- Tailored Styles
- Disruptive innovation opportunity: Introducing customizable boots and shoes to cater to individual preferences.
- Matte Finish
- Disruptive innovation opportunity: Developing a new line of matte-finish footwear to appeal to trend-conscious consumers.
- Modernized Traditional Styles
- Disruptive innovation opportunity: Creating updated versions of classic boots and shoes with contemporary design elements.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Incorporating sustainable materials in the production of fashionable footwear.
- Manufacturing
- Disruptive innovation opportunity: Implementing advanced manufacturing processes to streamline the production of boots and shoes.
- Retail
- Disruptive innovation opportunity: Introducing virtual try-on technologies to enhance the online shopping experience for footwear.
