Download the StarCraft II Game to Avoid the Launch Rush
The game is presently available to be downloaded at Battle.net in hopes to decrease site traffic on the actual July 27th date of release. With the mass amount of StarCraft fans anticipating this launch, this was definitely a smart move to avoid any network traffic complications.
Implications - In the last few years, the entertainment industry has seen a marked change in the importance of animated and video game properties on the business. One of the best ways a company can capitalize on this movement is by featuring advertising or marketing that features an animated character from a video game or a company created one. This connects with young consumers and older consumers amused by the ironic nature of a brand associating its product with cartoons.