PETCO recently held the 3rd Annual National Chihuahua Race in which 15 regional winners competed. The 4-1/2 pound, 2-year-old pup named Maddy came out victorious. What does Maddy get? She gets bragging rights, a trophy, a one-year supply of Royal Canin Chihuahua dog food and a $300 PETCO Gift Card.
Implications - though owning a pet once meant that a person simply had constant companionship, it now means so much more. There is an array of pet personifying products that a pet owner can purchase, along with gourmet dog food and chihuahua sports as seen here. This signifies the beginning of a possibly lucrative, persistent market of specialty pet products.
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