The only thing scary about the Disney empire is the price of a stuffed Winnie The Pooh doll at The Disney Store -- or so you would think. This year at London MCM Expo there was a scary display of cosplay with a Disney Zombie parade.
Picture the trauma a young child would endure walking down the street and bumping unto an undead Princess Jasmine, Mulan, Cinderella, Aladdin or Snow White. Oh the horror. Blood and guts replaced magic dancing cutlery and animated song bird as the companions of this group who exposed the very darkside of Disney.
Why This Trend Is Growing
- Disney Cosplay
- There is an opportunity to create unique Disney-themed cosplay events that evoke nostalgia and brand appreciation while catering to the Halloween and goth subcultures.
- Undead Trend
- A rise in horror-themed events, products, and services inspired by zombies, vampires, and other supernatural beings presents opportunities for the entertainment, fashion, and retail industries.
- Subverting Nostalgia
- There is an opportunity to reimagine beloved stories and characters in unexpected ways that appeal to alternative audiences, challenge norms, and spark conversations.
Industries Being Reshaped
- Entertainment
- The entertainment industry can capitalize on consumers' fascination with horror and nostalgia by creating more immersive and interactive experiences leveraging popular franchises and fandoms like Disney, Marvel, and Star Wars.
- Fashion
- The fashion industry can leverage the growing demand for cosplay, Halloween, and alternative styles to create new lines of clothing, footwear, and accessories inspired by popular horror and pop culture icons.
- Retail
- The retail industry can capitalize on the popularity of horror-themed merchandise by creating new product lines that appeal to alternative audiences and provide unique brand experiences both in-store and online.
