Bianca Bartz
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The Walt Disney Company has a huge fan base in all ages, be it movie lovers, theme park goers, or simply collectors of classic art. There is a huge market for rare sketches and images that were never publicly released, and now aficionados can view the images on their cell phones. Younger generations will appreciate the fun downloads Disney has to offer, too. Lovers of Disney include boomers who grew up with classics like Robin Hood, Dumbo and Sleeping Beauty, young adults who grew up with Aladdin and The Lion King and kids who growing up with recent films like High School Musical 2. Best of all, there are also films that win over hearts of all generations, like Pirates of the Caribbean. Disney is letting you take your love for the films with you everywhere you lug your mobile. “Many a Disney fan is carrying a phone graced with rarely seen photos of Walt Disney, or beautiful pastel renderings of the castles from each of the Disney Parks. For the true fan, the Vault Disney section of the Disney Mobile site is a gold mine. The vintage treasures you find can make a Disney Mobile phone more than just a safe and handy way to keep the family in touch - it’s also a Disney art gallery that can be held in the palm of the hand, with exhibits that change whenever the owner feels like trying a new theme.” 
"The Walt Disney Company is dotted with archives holding the assembled creative treasures of nearly a century of creativity. From the treasure troves of Feature Animation to the Imagineering Library, there are piles of beautiful paintings created as concept art; artist's renderings of attractions that never came to be; and sketches by some of the great artists of the 20th century. Some of these works have appeared in coffee-table books or been released as limited-edition prints, but most are off-limits to all but the lucky few who work with them. Until now -- it's Disney Mobile artist Rodney Bills' job to go sift through these thousands of artworks old and new, looking for the perfect images to make available to Disney Mobile phone customers as wallpaper images, picture ID images, and even complete phone themes..."
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