Disney has teamed with celebrities before to produce a series of photo shoots in which the famous faces dress as fabled Disney characters from classic stories. The campaign was shot by renowned fashion photographer Annie Leibovitz.
This time around, the Walt Disney Company has added celebrities like Gisele Bundchen, who posed as Wendy Darling from Peter Pan, to boost their brand. Featured in the same ad as Tinkerbell is Tina Fey and Peter is played by Mikhail Baryshnikov (Alexandra Petrovsky.)
Other stars in the campaign include husband and wife Jennifer Lopez and Marc Anthony as Jasmine and Aladdin, Whoopi Goldberg as the Genie and Jessica Biel as Pocahontas.
Stats for Disney Fairytale (Part III)
Trending: Older & Buzzing
Research: 110,896 clicks in 431 w
Interest: 4 minutes
Concept: Disney Fairytale (Part III)
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: connected bluetooth dartboards, sleek 3d printing pens, and macaron dessert popsicles.
Disney Fairytale (Part III)
More Stats +/-
Sleek 3D Printing Pens
Connected Bluetooth Dartboards
Macaron Dessert Popsicles
Top 100 Kids Ideas in May