Disney has teamed with celebrities before to produce a series of photo shoots in which the famous faces dress as fabled Disney characters from classic stories. The campaign was shot by renowned fashion photographer Annie Leibovitz.
This time around, the Walt Disney Company has added celebrities like Gisele Bundchen, who posed as Wendy Darling from Peter Pan, to boost their brand. Featured in the same ad as Tinkerbell is Tina Fey and Peter is played by Mikhail Baryshnikov (Alexandra Petrovsky.)
Other stars in the campaign include husband and wife Jennifer Lopez and Marc Anthony as Jasmine and Aladdin, Whoopi Goldberg as the Genie and Jessica Biel as Pocahontas.
Disney Fairytale (Part III)
More Stats +/-
Top 35 Mobile Marketing Ideas in September
Top 100 Tech Ideas in September
Celebrity-Endorsed Parenting Apps
Condom Delivery Services
Music-Playing Dating Profiles