Modern Tidying Tools

The Discus Dustpan and Brush Improves the Appearance of Interiors in Two Ways

The typical broom is only designed attractive enough to one-up its competitors on the shop shelf. It's rare to see something like the Discus Dustpan and Brush that seems to take some pride in its appearance. Well at least the designer does.

The finished project is unconventionally elegant, comprising a ring-shaped broom that fits neatly into a circular tray. A rich timber is precisely cut and carefully sanded to create these crisp geometries and to show off the gorgeous wood grain patterns on each piece. A slate-toned metal backing complements the texture of the timber components and offsets them with a smart industrial character.

David Robertson's Discus Dustpan and Brush are meant to be stored in the open to double as decorations, gracefully referencing the sophisticated forms of the modern period.

Elevated Cleaning Tools
Designing cleaning tools that are not only functional but also aesthetically pleasing for consumers who value both style and efficiency.
Multi-purpose Home Decor
Creating products that serve multiple purposes, such as the Discus Dustpan and Brush, which can be both a cleaning tool and a decorative piece.
Eco-friendly Cleaning Products
Developing cleaning tools that use environmentally sustainable materials, such as the use of rich timber in the Discus Dustpan and Brush design.

Industries Being Reshaped

Home Cleaning Supplies
Creating new, stylish and functional cleaning tools, such as the Discus Dustpan and Brush, to appeal to consumers who seek higher quality home cleaning products.
Home Decor
Producing multi-use products, like the Discus Dustpan and Brush, that serve both functional and decorative purposes for consumers who want to simplify and streamline their home decor.
Sustainable Furniture
Designing furniture and other home accessories with sustainable materials similar to the rich timber used in David Robertson's Discus Dustpan and Brush.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 52%
Freshness 8%

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