The Diesel FW10 Campaign Features 22 New "Stupid" Scenarios

With their debut ‘Be Stupid’ advertising stunt a huge—though controversial—success, the Diesel FW10 campaign has rolled out 22 new prints featuring 22 new stupid situations. It’s all for fun and, let’s admit it, we’ve seen stupider things that unfortunately never inspired a smirk or a full out laugh.

After all, who wouldn’t want to see stunning models acting silly? See more images from the Diesel FW10 campaign above.