Katy Perry rocked this fire-engine red one-shoulder sequined dice dress for a recent appearance on the 'Today Show,' singing her singles "Waking Up in Vegas" and "Hot N Cold" for a live audience at 5 AM.
Katy Perry is known for her eccentric stage fashion; this dice dress from the 'Today Show' is the latest expression of the pop singer's eye-catching style. Check out some other unique Katy Perry stage moments below.
Implications - Celebrities are relying on eccentric style choices to garner consumer attention. Corporate figureheads may similarly consider utilizing idiosyncratic fashion to distinguish themselves from their peers as well as to convey corporate culture.
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Concept: Dice Dresses
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Segment: Females, 18-55
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