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The Exotic Diane von Furstenberg Claridge Collaboration

By: Tiana Reid - Published: Jul 14, 2010   Updated: Jun 23 2011 • References: inside.dvf and tmagazine.blogs.nytimes
The Diane von Furstenberg Claridge collaboration, for the hotel in London, is the iconic designer's first venture into large-scale interior design. Known for luxurious Art Deco design, Claridge is von Furstenberg's favorite hotel.

When finished, the collaboration will include 20 suites, four of which have already been completed. In line with the designer's faraway designs, the suites unveil animal print, Chinese florals, jungle textures and lush fabrics.

Implications - With the financial crisis slowly on its way to recovery, many businesses are now realizing the large consumer demographic who are willing to open their wallets as a backlash of months of financial restriction. Providing items with features of opulence is a great way to appeal to these buyers and sell a product.