The Dharma Taylor Autumn Winter 2010 Collection

The Dharma Taylor Autumn Winter 2010 collection is full of youth and geometric style. This collection is an assortment of graphic prints and loud color schemes, completed with an edgy vibe.

The designer claims to be inspired by the works of Kafka, but I have a different interpretation of her line. The little black crowns worn by the models are more reminiscent of the hungry character Jughead from ‘Archie’ comic books than anything else.

Implications - Infusing artistic references into a product is a great way for companies to benefit from the popularity of that particular performer. Audiences are able to detect artistic and popular culture influences in the products they are buying, so businesses can benefit by doing adopting these methods and appealing to a wider target demographic.