Death Chill is a product to send icy shivers down your spine, and into your booze. The reusable Death Chill ice tray has plastic swizzles that look like a spinal cord and a orb-like mold at the end which turns your ice cubes into the shape of human skulls.

Imagine freezing jello or a red juice or, best of all, freeze some chocolate and just lick the skull.

Implications - For consumers with short attention spans, a trait very prevalent in today's consumption-hungry culture, fresh and innovative ideas are necessary. Businesses that are able to alter or enhance everyday products will see great returns from these types of consumers specifically.