While preparing to celebrate the Day of The Dead on November 2nd, take a look at this photo series by John Rees. You won't be able to decide whether they are close-ups of an elaborated altar or snaps from a glamorous fashion editorial in the graveyard.
Day of The Dead (Dia de Los Muertos) is also called Flower of The Dead, because it is thought that flowers attract the souls to the oblations. But here, Rees uses big, colored, plastic flowers to give an even more macabre touch to the assemble.
What's Driving This Trend
- Deathly Chic
- Opportunity for fashion and beauty industries to explore a new gothic trend for Day of the Dead-inspired looks.
- Modern Altar Decor
- Opportunity for the home decor industry to create innovative products for the Day of the Dead celebrations.
- Plastic Flower Revolution
- Opportunity for the floral industry to explore the use of plastic flowers for unique and sustainable floral arrangements.
Who This Affects Most
- Fashion
- Industry can create new clothing and makeup lines inspired by the Day of the Dead culture.
- Home Decor
- Industry can create innovative altar decorations and other home goods for Dia de Los Muertos.
- Floral
- Industry can experiment with the use of artificial flowers to create unique arrangements for Day of the Dead celebrations.
