The 'Summertime Madness' editorial is a sunny look into the coming fashion of summer, with florals, neons and brights outfitted by stylist David Nyiri. The ensembles evoke a youthful energy and sense of spontaneity. The series predicts neon paradises, hot 50s and a sea of floral. Memorable looks include a hot pink ruffled maxi skirt, a primary color-blocked heel and goggle-like yellow sunglasses. While most looks are meant for day, the rock and roll style is killer. With zippered leather pants and a gilded scale top, the look is drop-dead gorgeous.
The artistic direction is sweet and simple. Each look is given a title with accompanying text, such as 'White Beauty' and 'Ice Cream Cone.' The innocence breeds a lust for the summer sun and the feeling of a light breeze on bare skin.
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Concept: David Nyiri
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Segment: Females, 18-55
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