The design of the cards is highly appealing and creative with a simple palette of red, black and white. Each card offers detailed information and company opinions for the typeface it features. The Dashwood Playing Cards were given to all of the New Zealand company's employees before taking their summer holiday.
Implications - Consumers find the products with which they are capable of sharing a personal connection with as highly appealing. Such products create a unique and customized experience that will remain memorable in the minds of consumers.