The Dashwood Playing Cards were designed and created by Dashwood for its own employees as this year's Christmas gift. The design company was inspired by a variety of its own typography as well as its different staff members. The faces featured on the Dashwood Playing Cards are meant to represent employees within the company.
The design of the cards is highly appealing and creative with a simple palette of red, black and white. Each card offers detailed information and company opinions for the typeface it features. The Dashwood Playing Cards were given to all of the New Zealand company's employees before taking their summer holiday.
Implications - Consumers find the products with which they are capable of sharing a personal connection with as highly appealing. Such products create a unique and customized experience that will remain memorable in the minds of consumers.
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Concept: Dashwood Playing Cards
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Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: 14 playing card innovations, pop art playing cards, and skulltastic playing cards.
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