1,500 Filipino Prisoners Re-enact Michael Jackson's "Thriller"
The latest release features around 1500 prisoners acting out the trademark zombie routine from Michael Jackson's 'Thriller' music video clip. The clip has had over 600,000 hits so far.
The amazing thing is this was only a practice run.
Implications - Consumers enjoy the act of mimicking their favorite stars as it lets them vicariously experience celebrity lifestyles. Celebrities act as benchmarks of success in North American society; they've attained a social status that consumers want to achieve. Corporations can capitalize on this consumer desire by offering services that allow common citizens to live as though they're famous.Stats for Dancing Inmates Trending: Older & Buzzing
Traction: 12,002 clicks in 386 w
Interest: 4 minutes Concept: Dancing Inmates
Related: 55 examples / 42 photos
Segment: Neutral, 12-35 Comparison Set: 20 similar articles, including: modernized 50s fashions, cubism-inspired game pieces, and futuristic accessory editorials.