Designer Jad Ghandour will debut the Danasha Luxury Gown at Miami International Fashion week. The couture dress will incorporate diamonds and gold as well as other fine materials and precious gems.
Though Ghandour is no stranger to dressing well-heeled ladies (Miss Universe Dayana Mendoza recently wore one of his creations), the designer has never created an item like the Danasha Luxury Gown, which will cost a whopping $1.5 million.
Implications - With the economy slowly recovering from the recession, many consumers are willing to live in luxury. Providing products that feed this desire will allow consumers to feel a sense of enjoyment as they are now wanting to spend their hard-earned cash.
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