How much fun would it be to go on a Godzilla type chocolate rampage through these chocolate cites?
This is just one piece from the the Chocolate exhibition in Tokyo last year. Other pieces featured were individually cut chocolate keys, 100% chocolate shoes, a mini-gramophone that plays chocolate records AND works. The ever popular anatomically correct chocolate heart is also featured.
Implications - Miniature versions of large-scale items and settings reflects how people are more and more aware of the global village. By being able to visualize enormous things and places, consumers are better able to see how they fit into the world, especially in terms of globalization. Many brands can appeal to the global citizen by making international references.
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Concept: Curated Chocolate
Related: 49 examples / 38 photos
Segment: Neutral, 4-55+
Comparison Set: 18 similar articles, including: chocolates printed with calorie counts, chocolate sexy, and chocolate for beauty.
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