Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Emoticon Bristle Ads

The Curaprox Campaign Promotes "5460 Filaments for a Perfect Smile"

— November 9, 2012 — Marketing
At first, the Curaprox campaign may appear to revolve around abstract imagery. Once the viewer's gaze travels to the bottom of the poster and finds the toothbrush being promoted, a connection between the yellow circles and the bristles of the brush will be made. The tag line, which reads, "5460 Filaments for a Perfect Smile," helps to clarify the design as well. Made up of countless smiling emoticons, the Curaprox campaign cutely illustrates the benefits of this toothbrush.

Conceived and executed by Imelda Ogilvy, an ad agency based in Ljubljana, Slovenia, the Curaprox campaign was art directed by Branislav Milošević and creative directed by Jure Požun. Simple and slightly abstract, the Curaprox campaign will grab people attention immediately. Especially since they each use vibrant colors that complement the yellow smiling faces perfectly.
Trend Themes
1. Emoticon Marketing - The use of emoticons in marketing campaigns as a way to grab people's attention and create memorable brand associations.
2. Functional Design - Designing products with a focus on functionality and using creative visuals to showcase their benefits.
3. Cutevertising - The use of cute and playful imagery in advertising to create a positive emotional connection with consumers.
Industry Implications
1. Oral Care - The oral care industry can utilize emoticons and playful designs to promote the functionality of their products and differentiate themselves from competitors.
2. Consumer Goods - Consumer goods industries can explore using functional design and cute advertising campaigns to visually communicate their product benefits to consumers.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate expressive symbols like emoticons into their campaigns to produce more engaging and memorable branding experiences for their clients.
2.7
Score
Popularity
Activity
Freshness