What is the trend of community-enhancing fashion events?

Fostering an event series centered around community can drive engagement and promote deeper interest in fashion.

What is the trend of streetwear culture exploration?

Exploring the culture behind streetwear opens up opportunities for creativity and innovation in fashion.

What is the trend of innovative presentations and workshops?

Offering innovative presentations and workshops can attract a diverse group of people and inspire new ideas within the fashion industry.

What are the implications for the fashion industry?

Fashion industry professionals can create events and experiences that center around community and exploration to drive interest and engagement among consumers and enthusiasts.

What are the implications for the event planning industry?

Event planners can support the fashion industry in creating experiences that foster community and exploration within streetwear culture.

What are the implications for the streetwear industry?

Streetwear brands and retailers can utilize community-centered events and presentations to foster deeper connections with their audience and new customers.

Community-Enhancing Fashion Events : culture in streetwear

Community-Enhancing Fashion Events

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PROJECT N:OW is an exploration of culture in streetwear

Kalin Ned — August 8, 2019 — Business

References: ubmfashion & highsnobiety

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PROJECT N:OW is an apt representation of what the culture in streetwear looks like. Fashion has been a binding force for many, however, the industry is divided into clearly defined communities that gravitate toward one another based on a shared interest in style, footwear, music, art, and so on.

PROJECT N:OW is an event series that offers a great example of culture in streetwear. The activation offers opportunities for networking, inspiration, education, and so on. The series is hosted in a few cities across the US — one was held in New York City during the month of July and the next is coming up in Las Vegas on August 12th.

PROJECT N:OW grants attendees access to streetwear staples and "a dope lineup of panel discussions and innovative presentations," as well as a few workshops.

Photo Credits: UBM

Trend Themes

Community-enhancing Fashion Events — Fostering an event series centered around community can drive engagement and promote deeper interest in fashion.
Streetwear Culture Exploration — Exploring the culture behind streetwear opens up opportunities for creativity and innovation in fashion.
Innovative Presentations and Workshops — Offering innovative presentations and workshops can attract a diverse group of people and inspire new ideas within the fashion industry.

Industry Implications

Fashion — Fashion industry professionals can create events and experiences that center around community and exploration to drive interest and engagement among consumers and enthusiasts.
Event Planning — Event planners can support the fashion industry in creating experiences that foster community and exploration within streetwear culture.
Streetwear — Streetwear brands and retailers can utilize community-centered events and presentations to foster deeper connections with their audience and new customers.

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